Monday, June 18, 2018

Filipino Pride with Tanduay the Worlds #1 Rum

Tanduay has been ranked as the best top selling rum by global spirits. As it takeover the no1 spot that is being dominated by Bacardi for quite long time. Lucio Bong Tan Jr told us last day at Century Park. That its good to write with a few shots or tagay of Tanduay. I guessed he was right, cheers! 

Aside from that they also told us that they are one of the sponsors of GSW Golden State Warriors NBA basketball team. And mentioned several grassroots sport "Tanduay Athletics" sponsorship. Knowing that the brand also have PBA team in the 70's and 80's played by former Senator Webb. 

Its good to see a certain brand supports the Filipinos #1 sport and the worlds #1 team. The #1 meet the #1 Basketball team as Iron sharpens Iron. For sure Tanduay already proved its name of becoming a world Champion.

The vision of his father Dr. Lucio Tan Sr saw its potential when he acquired it from the Elizaldes in 1988. Tan Jr actively served COO since 2014 led explorations of new markets abroad to bring the brand closer to younger generations. 

Since the acquisition of the brand 30 years ago, Plant modernization and expansions projects were made to increase its distillery production and distribution. Today, Tanduay got the unmatched aging capability harvested with the world finest aged rum reserved. With its historic expansion, ISO certifications in the global arena. 

They also made a strategic alliance with US companies to expand its distribution. They are the strong brand that dominates the Visayas and Mindanao regions. I agree because I sold Tanduay products in our Negros area store before around 2 decades ago.

To reach out young blood health conscious millennials  the launch Tanduay Athletics and sponsor Century Tuna Superbods. Marketing innovations that led Tanduay of becoming the world's #1 Rum. The Philippine based Rum maker distribute in Asia, US and rest of the World. As the company produces wines, spirits, gins, brandies and vodka within arm reach. 

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