Opening Black Canyon Coffee @ McKinley HillsTaguig

When I attend an opening of Coffee Shop last week at McKinley Hills, Taguig. Black Canyon Coffe is located at Tuscany Bldg. Just beside PCCI bldg and Venice Piazza. 

I thought it was the usual Seatles Best, Figaro or Coffee Bean. But I was surprised that it was a combination of Coffer Shop and Fine Dining Restaurant experience. The coffee/dining ambiance is like you are dining at a five star restaurant. See my plate above one of the best Thai Cuisine in the country. Ive tasted apart from Koh Samui. 

Strawberry Frap, They have Tea, Beef, Chicken and Cakes as Well. If you doing a roadtrip this is one of the best place hang out on congested Metro Manila. You may experience to cool village breeze, private ambiance of McKinley Hills. 

I order again Tom Yum Thai Soup. Makes me sweat a lot on my second restaurant visit. The herbs seafood ingredients makes it taste unique compare to other soup. One of the best soup i taste in the Metro. Guess what they have many soup and noodles to choose.

See the Opening Barista and more Press Info Below, on its awards to various countries. Congrats on your 2nd Branch Opening here in the Philippines!

Internationally Renown Black Canyon Coffee Restaurant Opens 2nd Branch

Black Canyon Coffee Restaurant (BCC), Thailand’s largest chain of coffee houses, had a successful grand opening of its second branch at Tuscany, Mckinley Hills, Taguig City last June 15, 2013.

The event was graced by, Mr. Pravit Chitnarapong, Founder and CEO of Black Canyon Thailand Co., Ltd.

Top traditional media practitioners and popular food bloggers were also on hand to witness the unveiling of yet another great foodspot in Mckinkey Hill, Taguig. Guests enjoyed top main dishes such as the BCC Pad Thai, one of top ten dishes in Thailand and Tom Yum Goong. Coffee lovers enjoyed the signature product Black Canyon Iced Coffee which made the restaurant well known.

Other drinks being offered were tea, smoothies, chocolate and fruit juices. Unique fusion dishes like Sesame-crusted fish, Ceasar salad, Chicken with cashew nut were also served.

The soothing entertainment was provided by the three piece band Sentimental Groove. The master of ceremonies was ably handled by Grace Arbues.

The relaxing ambiance and casual but classy interior design of the restaurant caters to a wide range of customers. The mediterrenian atmosphere of Tuscany all the more compliments the rustic appeal of the place.

Black Canyon Coffee is of highest quality with the best aroma and taste made from 100% fresh Arabica coffee beans most of which are grown in the farms of the Royal Kingdom of Thailand.

The restaurant received various awards in Thailand such as:

- 2011/2010/2009  National Thailand Barista Championship

- 2011/ 2009/ 2007/ 2006 Thailand Latte Art Championship

-  2011/ 2010 Thailand TOM YUM Championship

-  2010 First Runner Up – Pasta Thailand Championship

-  2009 World PAD THAI Championship

-  2008 First Runner Up – Green Curry  Thailand  Championship

BCC successfully opened its first branch last year at SM Southmall, Las Pinas. It has more than 200 branches all around Thailand and has 40 international branches in Indonesia, Myanmar, Malaysia, Singapore, Dubai, United Arab Emirates, Cambodia, People’s Republic of China and Laos.

For more details about Black Canyon Coffee Restaurant visit their website http://www.blackcanyoncoffee.com.ph

History

Black Canyon (Thailand) Co. Ltd. was founded in 1993 - to develop the “” brand concept of a Thai-owned specialty coffee and International Thai menu restaurant. 

The first outlet opened in 1993 in Bangkok at a Central Ramindra Shopping Center. The Company determined early on that it wanted to expand through using the franchise model, with the first franchise being sold in 1994. Thereafter, the Company continued to expand (through its own-operated as well as franchised outlets), securing key commercial locations that were critical to its ongoing success - such as at the Suvarnabhumi International Airport in 2007, and other main airport in different provinces of Thailand

In 2002, the company began its international expansion, with the first franchised outlet opening in Singapore and then in Malaysia.  As at 2013, there are 50 “Black Canyon Coffee” outlets located in 8 countries, ie: Singapore, Malaysia, Indonesia, Myanmar, U.A.E. , Cambodia, Laos, in the Philippines. 

Currently, with over 240 branches located in Thailand, the Black Canyon Coffee brand concept is the largest Thai-owned specialty coffee and restaurants chain in the country, competing with other food service players that include major international as well as several smaller local QSR brands concepts.  

However, with most of its outlets serving wide-ranging menu offerings that include freshly cooked Thai and international food dishes, Black Canyon has created its own unique market “niche”, in which it does not compete directly with either the typical specialty coffee shop-bakery chains or the typical QSR chain.

This “Black Canyon Coffee Concept” has proved to have wide appeal, as demonstrated by the range of locations in which Black Canyon Coffee outlets have successfully operated – ranging from Cineplex (that attract a very young crowd) to upmarket shopping malls as well as airports and gasoline service stations throughout Thailand (that serve people on the go).  Further, the “Black Canyon Coffee Concept” is also becoming more and more well-accepted and successful in key international markets, where Black Canyon currently has opened 50 branches in 8 countries.

Products

The “Black Canyon Coffee Concept” is different and unique, with most branches offering not only a wide range of specialty coffee drinks and other beverages, but also has a complete variety of healthy Thai & International food menu offerings, served in a full-service casual dining ambiance.  The specialty coffee drinks selection range from the typical espresso and cappuccino to exotic blended concoctions like the Mocha Glacier and “Blackpuccino”.  And the standout performer is the company's own signature “Black Canyon Iced Coffee” -  a special blend of premium coffee with two kinds of milk and plenty of ice.

Most of Black Canyon's raw coffee beans are obtained from Northern Thailand, where it is grown under the supervision of the King of Thailand's Royal Projects Foundation.

Of course, Black Canyon's drinks menu features a lot more than just specialty coffee -  there are specially imported Chocolate, Matcha green tea, traditional Thai tea, as well as fruit juices and fruit smoothies. And the wide-ranging drinks menu is complemented by a complete range of food menu offerings - featuring tasty Thai favorites (such as the spicy Tom Yum soup, the tourist favorite Pad Thai noodles and the spicy Som Tam salads), and also includes many international or Asian-fusion dishes, soups, salads, sandwiches,  pastas ,steaks, noodles     and rice dishes designed for good health and good life.

While most branches are full service casual dining restaurants serving the full range of specialty coffee, beverages and food menu,  Black Canyon has also developed smaller retail formats - such as the quick service “Kitchen” outlets strategically-located in gasoline service stations or convenience stores along major highways throughout Thailand; and also the smaller specialty coffee “Kiosks” or counters found in Bangkok's BTS sky train, Hua Lumpong Bangkok train station, and in many Airports throughout Thailand.

Recent Developments

Black Canyon promotes its business and brand through various value-added marketing activities, with regular marketing promotions campaigns to introduce new menu offerings,     new premiums, or new incentives for Black Canyon loyalty card members. 

        

Various other promotions are also undertaken, based on seasonal events - such as the annual “Mango Mania” when Thailand’s famous fresh, ripe mangoes in season; or the vegetarian festival in late October every year, when many Thais will temporarily give up eating meat and dairy products.

\

To promote more brand awareness as well as attract new and regular customers, Black Canyon also partners with major mobile phone operators, credit card companies and banks, as well as with major newspapers and magazines or other media companies, in order to co-promote or co-sponsor marketing activities and events - which typically involve offers or use of discount vouchers or gift certificates.  

The Company also promotes its CRM programs through the use of social network media such as www.facebook.com/blackcanyonthailand    

A key element of Black Canyon's business development strategy is to target and selectprime commercial locations with high consumer traffic potential that located in major tourists areas, shopping malls, as well as gasoline service stations on major highways - thus, ensuring that wherever Thai consumers or tourists feel the need for a coffee break, there is a Black Canyon Coffee outlet nearby !

Brand Values

The “Black Canyon Coffee” brand stands for : “Delightful place for great coffee and good, healthy food for the good life, at reasonable prices”. 

Through constant services-training of its staff, as well as research and development into consumer trends, the Company has been able to achieve a high degree of consistency in the delivery of its quality specialty coffee drinks and other beverages and of its healthy foods menu offerings, as well as sustained high levels of customer service throughout its growing outlets network. 

Even for those complex-tasting signature Thai food dishes or signature specialty coffee drinks, by having its own coffee roasting and blending facility as well as by creating those  signature Thai sauces to be especially made and supplied to all its outlets,  Black Canyon Thailand ensures that all its customers will always enjoy the exact same “great tasting tom yum kung and Pad Thai noodles or cappuccino experience”  - whether they are in Bangkok, Phuket, Chiangmai, Bali, Kuala Lumpur, Rangon, Phanomphen ,Dubai , Vientiane – and, of course, now even in Manila, The Philippines.

Speech of Mr. Pravit Chitnarapong,

Founder & CEO - Black Canyon Thailand Co.,Ltd.

Manila, 15 June 2013

-  Your Excellency , Ambassador Prasas  Prasasvinitchai, 

    The Thai Ambassador to the Philippines

    Mrs. Wilma  Dy , President - Royal Thai Food Philippines Inc.

-   Distinguished Guests, Members of the Press, Business Partners,

-   And Ladies and Gentlemen,

Today, I am exceptionally honored to participate in this Grand Opening Ceremony of the 2nd Black Canyon Coffee outlet in the Philippines, after the 1^st one at SM South Mall on Alabang Zapote Road.  And I am delighted to inform that the opening of this Mckinley Hill outlet is the 50^th outlet of Back Canyon Coffee in overseas.

As the founder and CEO of the Black Canyon Coffee Thailand, I would like to briefly talk about the “Black Canyon Coffee Concept”. Black Canyon Coffee was established in 1993 - to provide customers with high quality coffee drinks as well as a variety of International Thai cuisine menus. 

As the years progressed and as our brand became more and more popular, we expanded within Thailand and also to many countries in the Asian Region. Currently, we have over 240 stores in Thailand, and 50 stores across  8 countries - including  Singapore (1), Malaysia (12), Indonesia (30), UAE (2), Cambodia (1), Myanmar (1),  Laos (1) ….and, now, 2 in the Philippines.  

It is my most sincere appreciation to see Black Canyon Coffee being welcomed happily and enjoyed by Filipinos, with the premium quality and authentic taste of Thai foods and coffees being served in The Philippines. 

Lastly, I would like to thank you HE Ambassador Prasas, the owners of Royal Thai Food Philippines Inc., and distinguished guests for being a part of our Grand Opening ceremony today and wish you all the best of health as well as the great happiness, wealth and continued success in your lives and businesses.Thank you.