ATM 2026 to explore new frontiers of ultra-luxury travel, driven by technology, authenticity and hyper-personalised experiences

·         Affluent travellers in the Middle East are fuelling record growth in luxury tourism by seeking experiences that combine innovation, sustainability, and cultural significance

·      At ATM 2026, ultra-luxury goes beyond hospitality to showcase innovations in private aviation, yachting, and lifestyle design, reflecting the blurring of lines between travel, lifestyle, and technology

· The ATM Ultra Luxury Lounge will create an exclusive environment for high-net-worth and ultra-high-net-worth individuals to connect with prestigious world-class travel brands

Dubai, United Arab Emirates, 28 October 2025: Advanced technology, cultural authenticity and hyper-personalisation are coming together to create experiences that transcend traditional definitions of luxury. Once synonymous with comfort and exclusivity, today’s ultra-luxury offers transformation through access and meaningful experiences, blending technology, privacy and sustainability.

This evolution will be explored in detail at Arabian Travel Market (ATM) 2026, taking place at the Dubai World Trade Centre from 4–7 May. Under the theme ‘Travel 2040: Driving New Frontiers Through Innovation and Technology’, the event will explore how innovation and individuality are redefining the global ultra-luxury travel landscape. Central to this conversation will be the debut of the ATM Ultra Luxury Lounge, an exclusive space that will connect buyers that focus on ultra-high-net-worth travellers with prestigious, world-class travel brands.

Research from Fortune Business Insights indicates that the value of the global luxury travel market, characterised by premium and tailor-made experiences focused on exclusivity, luxurious comfort, personalised service, and enhanced privacy – trademarks of ultra-luxury travel – will grow from US$2.7 trillion in 2025 to US$4.8 trillion by 2032.

Reflecting these trends, the ATM Ultra Luxury Lounge marks the beginning of a multi-year focus on the evolving intersection between ultra luxury, technology, and sustainability. It will bring together leading global brands and specialists in high-end travel, including bespoke tour designers, private jet operators – a market expected to top US$943 million by 2029 according to advisory firm Creative Zone.

The dedicated space will serve as a showcase for ultra-luxury experiences, enabling suppliers to meet qualified luxury travel buyers through an exclusive appointments programme.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “While luxury travel remains one of ATM’s strongest growth pillars, ultra-luxury is emerging as the next frontier, reflecting the region’s maturing market and high-spending audience. To meet this growing demand, we have created the ATM Ultra Luxury Lounge, an exclusive space designed to connect ultra-luxury brands with buyers serving high-net-worth travellers, elevating their ATM experience through curated, high-value networking and collaboration opportunities.

“Ambitious projects such as Saudi Arabia’s Red Sea developments, the forthcoming Cheval Blanc in Dubai, which will be located on Naïa Island, and the private island-based Bvlgari Resort & Mansions in Abu Dhabi, combined with increasing interest in private jet purchases and rentals in the region, all underscore the demand within this sector.”

In addition to a keen focus on the ultra-luxury segment, ATM 2026 will continue to shine a light on luxury hospitality brands such as Mandarin Oriental, Four Seasons Hotels & Resorts, Jumeirah International, and One & Only, as well as some of the world’s top-rated luxury destinations, such as the Maldives and Mauritius, who have become a prominent part of the growing segment amongst the hospitality brands on showcase at ATM.

According to the ATM Travel Trends Report 2025, developed in partnership with Tourism Economics, luxury travel remains robust, with high-end and experiential segments outperforming global growth. Outbound regional luxury travel is rising at twice the global average, while Tourism Economics’ datasets show that travellers from the Middle East spend 50% more per trip than the global average, reinforcing the region’s position as both a key luxury destination and source market.

The trends that are positively impacting the sector have been outlined by luxury DMC, Experium, in their Top 10 Luxury Travel Trends Transforming the Middle East in 2025.  At the core of this is sustainability, wellness, and tech-enhanced luxury, which are all reshaping the definition and consumption of luxury. Today’s travellers are moving beyond opulence to seek purpose-driven, conscious luxury that connects them with destinations, communities, and personal wellbeing.

“Luxury travel is no longer defined by opulence alone, but by purpose, connection, and transformation. Today’s discerning travellers are seeking experiences that are not only exclusive but also meaningful, journeys that enrich their wellbeing, reflect their values, and deepen their connection with the world around them. As this evolution continues, the Middle East stands at the forefront of this shift, shaping a new era of luxury that balances innovation, authenticity, and conscious design,” added Curtis.

As the region continues to elevate global travel standards, the 33^rd edition of Arabian Travel Market will reinforce Dubai’s position as a hub for innovation, collaboration and investment in the future of tourism. Through features such as the Ultra Luxury Lounge, IBTM@ATM and ATM Travel Tech with its new Tech and Innovation hub, ATM 2026 will showcase how the industry is evolving to meet the needs of new traveller segments, while strengthening connections between destinations, buyers and brands that are shaping the next chapter of global travel.

The latest ATM news stories are available at https://hub.wtm.com/category/press/atm-press-releases/.

Register your interest to attend: Register for ATM updates.

Enquire to exhibit: Exhibitor Enquiry for Arabian Travel Market.

For more information, log on to wtm.com/atm/en-gb.html.

 

About ATM

Now in its 33^rd year, Arabian Travel Market (ATM) is the leading global platform driving growth and innovation across every sector of the travel and tourism industry. Held annually in Dubai – the gateway to global travel and tourism with its unmatched connectivity – ATM is where the energy of opportunity comes to life.

More than just an event, ATM is a dynamic hub for industry communities, featuring forums, experiences, and networking opportunities that continue well beyond the show floor throughout the week. Now in a period of rapid expansion, ATM has grown 16% year-over-year, attracting over 55,000 travel professionals from 166 countries.

About IBTM @ ATM

IBTM @ ATM is the dedicated business events hub within Arabian Travel Market (ATM), connecting the global meetings, incentives, conferences, and exhibitions (MICE) community with the Middle East’s rapidly expanding meetings and mega events sector.

The feature brings together association planners, conference organisers, corporate buyers, and incentive agencies with destinations, venues, DMCs, and business event suppliers specialising in world-class events. With a comprehensive hosted buyer programme, targeted networking, pre-scheduled appointments, and a dedicated Business Events Stage featuring expert-led sessions, IBTM @ ATM is the essential platform for driving innovation, collaboration, and growth across the global meetings industry.

About ATM Travel Tech

ATM Travel Tech is the premier co-located technology event within Arabian Travel Market (ATM), dedicated to showcasing the groundbreaking innovations set to transform global travel by 2040.

ATM Travel Tech will feature more than 180 exhibitors from 30 countries across two dedicated halls, providing a dynamic platform for the technologies, partnerships, and ideas shaping the future of travel.

At its core, the Tech & Innovation Hub spans 850m², offering immersive demos in AI, VR and AR, robotics, fintech, and green technologies. The Future Stage will bring together global tech leaders, entrepreneurs, and futurists to discuss artificial intelligence, immersive commerce, cybersecurity, and sustainability, alongside the Start-up Pitch Battle. Evolving from ATM’s fastest-growing sector, ATM Travel Tech provides a dynamic platform driving the future of travel technology.

The next edition of ATM will take place in Dubai from 4–7 May 2026.

https://www.wtm.com/atm/en-gb.html    

About RX

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. 

RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RELX

 

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

World Travel Market (WTM) portfolio comprises leading travel events and online portals across four continents. The events are:

 

WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.

 

Next event: 4 to 6 November 2025 at ExCel London.

http://london.wtm.com/

WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.

Next event: 14 to 16 April 2026 – Expo Center Norte, SP, Brazil.

http://latinamerica.wtm.com/

 

WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

 

Next event: 13 to 15 April 2026 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

 

About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology.

https://atwconnect.com/

 

WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/

Go on a Spellbinding Island Adventure this Halloween at Discovery Samal

Discovery Samal is casting a spell of fun and excitement for the whole family with a Halloween celebration like no other.  This October 31, the island transforms into a magical playground for kids and adults alike with “Black Magic”, a festive day filled with enchanting thrills, delightful treats, and unforgettable memories.

Guests are invited to kick off their Halloween adventure with a bountiful lunch at Morning Catch where they can indulge in a feast of flavors and be entertained with a special Halloween program. As the afternoon unfolds, the magic continues with the much awaited Halloween Trick or Treat where guests can explore the resort and collect sweet surprises at every corner. Rate is Php 2,800 net for one child under seven and one guardian, Php 1,400 net for kids 7 to 11 years old, and extra charges for each additional kid or guardian. Guests 12 and up are charged adult rates.

Discover Samal continues to spread the magic with its enchanting lineup of activities to keep the fun alive. Guests will be dazzled by a mesmerizing magic show and a bubbly spectacle that will surely delight everyone. They can even try their luck with the human claw machine to win exciting prizes and capture their best Halloween moments at the themed photo booth.

Each pass includes round‑trip boat transfers from the Davao Welcome Center, a lunch buffet with one round of drinks, full access to the Halloween party and activities, photobooth use, and loot bags for kids, plus access to the Magic Show, Bubble Show, and the Human Claw Machine.

Other fun activities include face painting, a meet‑and‑greet with Discover Samal mascots Coco and Pearl, lively parlor and trivia games, a costume parade, resort‑wide trick‑or‑treat activity with stops at the reception area, Morning Catch, Haribar Lounge, The Bistro, the recreation area, and Samal Shores Residenza.

The festivities will end with an awarding segment of guests who will arrive in their best costume. Five standouts will be awarded Best in Costume and receive plush bears and F&B buffet gift certificates. One guest will win the Best in Character award and receive a Junior Suite stay. The festivities will run from 2:00 p.m. to 5:00 p.m., with snack buffet service within the window.

Escape the ordinary this Halloween and let Discovery Samal take your family on a spellbinding and thrill‑packed afternoon!

For more information and for reservations, contact Discovery Samal at +63 084 308 2998 or email fb@discoverysamal.com. 

THE BRAND

DISCOVERY RESORTS

Discovery Resorts epitomizes Filipino hospitality, evoking feelings of warmth and delight. As an iconic luxury resort, it promises memorable experiences that combine idyllic settings, refined comfort, and the genuine care of its passionate hosts. Every stay at Discovery Resorts is brimming with cherished memories—the kind that lives not in the mind, but in the hearts of its guests. A unique story passed on from generation-to-generation, and real-life-to-social share.  Discovery Resorts is a happy place that guests always return to enjoy and appreciate moments that matter. Current resorts under the brand are Discovery Boracay, Discovery Coron, and Discovery Samal.

THE MANAGEMENT COMPANY

DISCOVERY HOSPITALITY CORPORATION

Discovery Hospitality Corporation (DHC) is a proudly home-grown Filipino hospitality group, managing the Philippines’ best-loved brands—Discovery Resorts, Primea, Discovery Suites, Kip&Kin, and Signature Collection. It has emerged as a pioneer in the Philippine hospitality industry – owning and operating a diverse and vibrant collection of properties in the Philippines’ most celebrated destinations.

Confident in the growing Filipino hospitality industry, the group leverages its brand equity and trust for further growth in hotel management and expansion. Driven by its purpose to care for its stakeholders, DHC strives to deliver authentic experiences that are true to the locale and build hotel brands that inspire the modern traveler, underpinned by genuine Filipino warmth. For more information, visit www.discoveryhotels-resorts.com. 

Top 3 Things You Can’t Miss at HIMBON: The 39th Negros Trade Fair

Culinary Creations by Rising Negrense Chefs - Two Negrense talents wowed the crowd and stole the spotlight during the  media launch of Himbon: The 39th Negros Trade Fair last Aug 26, 2025—and their names are worth remembering. Their gastronomic menu was just a taste of what’s possible: innovative, world-class, and proudly Negrense!

 

Chef Cara Davis (Halong, Makati) – trained in Michelin-starred kitchens from New York to San Sebastián, she now fuses bold Asian flavors with her Mexican culinary background.    

Think uni toast with foie gras and crab aligue pave — just some of the inventive dishes she crafted, alongside many other culinary creations. 

Chef Luis Locsin (private dining star) – CIA-trained, with global stints from Jean Georges NYC to Bali, he now curates private dining. His charcuterie spread at the launch featured Negros blue cheese, Don Papa rum pâté. Proudly Negrense, globally trained.

Pâté en croute, and Casa del Formaggio Stracciatella, olive oil, and confit tomatoes

This year, the Negros Trade Fair makes its historic debut at SM Aura — and it’s bringing with it  the flavors, fashion, and flair of Negrense heritage. Here are the main reasons of must experiences for foodies, fashionistas, and lifestyle lovers you don’t want to miss: 

#1 Heritage Weaves, Modern Fashion & Accessories 

Handwoven Hablon, hand-smocked dresses, and chic tropical fibers reimagined for today’s wardrobe. Paired with striking local jewelry and artisanal accessories, these pieces prove heritage and modernity can walk the runway together.

#2 Handcrafted Home Finds 

From pandan to bamboo to buri—Negrense artisans transform natural fibers into elegant accents for your home. 

Discover design-forward décor and furnishings that bring timeless Negros craftsmanship into modern living.

#3 Artisan Sweet & Savory & Pasalubong 

Stock up on flavors that define Negros: – From Mumshies’ delicacies to Virgie’s home-made mango tarts and pastries, 

plus savory favorites like the Ereneta-Manaloto’s bottled Chorizo de Bacolod and a lot more— Sweet or savory, these iconic bites are made for gifting—or for keeping all to yourself.

Experience More at HIMBON 

Beyond shopping, HIMBON is a celebration of Negrense culture. Sip on Don Papa rum and locally crafted wines as live acoustic  music fills the air, bringing the warmth of Negros hospitality right to the city.

Let the fair inspire your next adventure with showcases of pristine beaches, heritage haciendas, and food tours—each one an invitation to experience Negros firsthand.  And of course, every artisan booth and styled corner is a story waiting for your feed, so don’t forget to capture your  #HimbonMoments along the way. 

At its core, HIMBON means “to gather.” And this fair is exactly that—a gathering of food, fashion, and heritage that  celebrates both tradition and modern creativity. 

• Save the Date: Sept 23–28 | SMX Convention Center, SM Aura 

• Taste. Shop. Celebrate. Experience Negros like never before.  

About SM Supermalls MSMEs 

Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and  operators with 88 malls nationwide—marks a new era of connecting communities and redefining the malling experience 

through sustainability, innovation, and inclusivity. SM also champions Filipino entrepreneurship, empowering MSMEs— driving local growth, showcasing homegrown talent, and fueling the Filipino spirit of enterprise.

Elevate your moviegoing experience at Gateway Cineplex 18

 

There’s nothing like going to the movies. As the lights dim and as the screen comes alive, you are instantly transported to new worlds. There you experience a plethora of stories and experience different lives. It is escape, exploration, and discovery all at the same time. It allows us to delve into our shared human condition—deepening our understanding and broadening our horizon. It is nothing short of magical.

And that transformative power of cinema is exactly what’s celebrated at Gateway Cineplex 18.

“Movies are a way to escape, but they also bring us together and connect us with one another,” Irene Jose, COO of Uniprom Inc. said. “We know our moviegoers want to be immersed in the story, which is why we’ve made it a point to deliver an exceptional cinema experience. And now, we’re taking it even further by introducing unique, first-of-its-kind concepts here in the country.”

With 18 theaters across Gateway Mall 1 and the Gateway Mall 2, it is the country’s largest cinema complex, built for both casual moviegoers and dedicated film lovers.

The original Gateway Cineplex at Gateway Mall 1 set the standard with 10 thoughtfully designed cinemas by international consultant Ian Riches. Each theater features digital sound, Boral acoustic walls, and full stadium seating for clear sightlines.

“Gateway Cineplex 18 gives you choices to make your moviegoing experience truly extraordinary. Whatever you need, there’s a theater here for you! Wherever you sit, we make sure the sound, the visuals, and the comfort are exactly how you want them,” Jose said.

The new wing at Gateway Mall 2 raises the bar further. It adds eight more cinemas, including an impact theater with a curved sixty-foot screen. Across the entire complex, Dolby Atmos and Dolby 7.1 Surround Sound bring clear, detailed audio to every seat.

With its central location, wide range of theaters, and advanced cinema technology, Gateway Cineplex 18 is also an ideal venue for film festivals, block screenings, advance premieres, and other special events. The array of cinema sizes makes it ideal for both intimate gatherings and large-scale screenings.

Beyond being a venue for events and screenings, Gateway Cineplex 18 reimagines what a night at the movies can be with the introduction of premium concepts that combine the joy of watching a movie with gastronomic masterpieces.

At Gateway Mall 1, the World Kitchens Platinum Cinema offers 40 Lazy-Z-Boy recliners, creating an intimate setting. It is equipped with Digital Dolby Surround Sound and a high-performance projection system paired with a high-gain screen for sharper, brighter visuals. Each ticket includes a choice of delectable options especially curated by the chefs of World Kitchens at Gateway Mall 2, with more dishes available à la carte in the adjoining lounge.

Meanwhile, at Gateway Mall 2, the Wolfgang’s Premiere Lounge blends luxury dining with a private cinema feel. It is the only cinema in the world to feature a Wolfgang’s Steakhouse menu. Inside, laser projection paired with a Perlux Screen delivers vivid images, while Dolby Digital 7.1 Surround Sound adds depth to every scene. With only 120 seats across two halls, it offers a quiet and focused way to watch a film.

“We wanted to take the idea of a ‘movie night’ and take it up a notch. World Kitchens Platinum Cinema gives you a cinematic escape paired with flavors from around the world. Wolfgang’s Premiere Lounge takes it to another level—it’s a unique mix of fine dining and premium moviegoing you won’t find anywhere else. It’s about giving people more reasons to come together, relax, and enjoy the stories they love,” Jose said.

There are more reasons to enjoy a film at Gateway Cineplex 18. With more blockbusters on their way to the silver screen, it’s never too early to book your tickets.

“Big stories deserve the big screen. So gather your family, your friends, and catch the next blockbuster with us here at Gateway Cineplex 18. We’ll make sure it’s an experience you won’t forget,” Jose concluded.

To know more about the latest movies, deals, other promos, and to purchase tickets please visit https://gatewaycineplex18.com/ or download the Araneta City mobile app, which can be downloaded on any Android or iOS device. You can also follow them on Facebook, Instagram, and X (formerly Twitter) to stay updated.

GATEWAY CINEPLEX 18 at Araneta City, the country’s first and largest cineplex spread across Level 4 of Gateway Mall 1 and 2, continues to set the standard in cinematic entertainment. With more than 3,000 seats and 18 modern cinemas —the most in any mall in Metro Manila —it has become a top destination for blockbuster premieres, film festivals, and exclusive screenings. Each cinema is equipped with cutting-edge digital sound, Boral acoustic walls for enhanced audio clarity, and full stadium seating for optimal viewing comfort. 

Gateway Cineplex 18 offers a range of premium cinemas to suit every moviegoer —from the iconic World Kitchens Platinum Cinema, home to the Philippines’ first La-Z-Boy theater, to the immersive Dolby Atmos-equipped Cinema 5, and the luxurious Wolfgang’s Premiere Lounge. Surrounded by a wide array of dining and leisure options, it transforms every film outing into a complete and memorable entertainment escape.

What’s New at SM Supermalls? Must-See Firsts in Metro Manila

Let your thirst for trying out new things lead you this month of June.

Be fun, be free, and let spontaneity take the wheel with these new and upcoming gems heading your way. From immersive experiences to robust cuisines from around the globe, to standout fashion pieces—you have the power to make the mundane magical when you choose to see every day as a canvas of possibilities.

Wander to wonder, and embrace the magic of curiosity and exploration with SM Supermalls—right here in Metro Manila.

Variety & Great Options at SM Mall of Asia

With more options, you uncover more paths, opening doors to fresh experiences and delightful discoveries—whether it be trying out different meals at once or spicing up your everyday style!

Enjoy the diverse flavors of Japan at Kiwami: Japanese Master Kitchens, opening their first-ever SM flagship store soon—their biggest one yet! Offering a variety of authentic dishes all under one roof, indulge in an extensive dining experience and savor the best of Yabu (katsu), Ippudo (ramen), Hachibei (yakitori), and Hannosuke (tempura)—each offering their own distinct and authentic taste of Japan.

Meanwhile, our stylish go-getters can look forward to more soon-to-open stores, serving up options after options in everyday fashion and sportswear:

• JD Sports—elevate your active lifestyle with impactful design and exclusive picks from top-performing brands. Britain’s leading retailer in street and activewear is bringing its first-ever store to the Philippines within the next few months.

• 8 Seconds—an iconic Korean clothing brand is opening its first-in-PH store this July. Prepare to K-style your everyday look with trendy apparel ready to captivate you in under 8 seconds. 

Magical Moments at SM North EDSA

Having the heart to wander rewards you with unexpected moments of magic. Give yourself the chance to experience those pleasant surprises and set out to explore these newly opened go-to destinations:

Space & Time Cube, the Philippines’ first immersive digital museum blending art and technology across multiple themed attractions, opened last May 16, extending its signature multi-sensory experience to our adventure seekers here in Quezon City. Their latest highlight, Fantasy Cinema, delivers an exhilarating 9D feature—combining virtual reality, motion simulation, and rich sensory effects to transport guests into an awe-inspiring cinematic world.

Meanwhile, Moon Hey—an engaging hot pot & grill restaurant—will launch their first-in-SM store this June, serving diners with their own satisfying dining experience by having individualized cooking stations and a customizable set of ingredients that revolves around the room.

Positive-impact Fashion at SM Megamall

Wander responsibly. And have a conscious effort  to care about the environment wherever your feet lead you. Make a fashionable statement with sustainable designs from VIVAIA—a rising gem in global footwear that recently opened its first in-mall store here in the Philippines. Offering a wide selection of on-trend shoes made notably from recycled PET materials, VIVAIA brings a commitment to eco-friendly footwear crafted for comfort, style, and responsible consumption.

German Flavors at SM Podium

Wandering is not complete without some time for relaxation, because the best part about taking a wondrous journey comes out when you're having fun!

Experience the embodiment of good cheers with the best of German cuisine. Originating from Singapore, Brotzeit is a world-renowned German bier bar and restaurant which recently opened its first-in-SM store. It serves Bavarian meals and rich German beers in a perfectly welcoming space—ideal for a chill and fun night. Enjoy a diverse selection of sausage platters, schnitzel, pork knuckles, all perfectly complemented by—of course—beers!

Having a heart for adventure leads to surprising moments of awe. Discover exciting and noteworthy delights here in Metro Manila, and enrich your stories of wander and wonder—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.